This article is beyond interesting. Its like an addition to Max Weber’s “Protestant Ethic and the Spirit of Capitalism”. The best part is where Dr Clayton in an interview explains the value added in Mormon ideals on the “afterlife” in economic terms per MPB (marginal personal benefit). In the economics of religion, I think Mormonism is geared for a huge win in volumes and appeal. In the past 18 months, I’ve seen some of their intellectual R&D in transhumanist culture, and they are far more attractive than their Abrahamic peers. Trust me you want to read this article. I just happened to see it on a new stand.